CH4 gave a good presentation on Wednesday (and lunch), they covered a wide range of topics over a period of 2 hours.
These included commercial break theming, 'though some of us there had done this years ago', to the latest sponsorship opportunities through to competitions and online branding.
As we are all aware the traditional way of planning and buying television campaigns has changed from the traditional blocks of tvr's to comercial break theming and buying into program genres.
The opportunit… Continue

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